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Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword. Location: Boston, MA. High-level understanding of Search Engine Optimization (SEO). Report. ForWHAT IS SEO SEO stands for “search engine optimization. Since its humble beginnings in 2004, this is where SEO happens. 4. Just be sure that your text is easily readable for your audience. What is SEO 01 Topics not keywords 02 Into the SERP and On Page SEO 03 Content 04 Technical SEO 05 06 07Q&A Links 3. Bearing witness to startup SEO businesses that become powerhouses, we’ve taken a few of their best practices and listed the items they include in their presentation decks. 3 Table of Contents SEO Tools 8 Picking a Product 8 Picking a Domain Name 9 Domain Registration & Hosting 9 Analytics 10 Keyword Selection 10 Page Optimization 10 Home Page Optimization 11 Site Optimization 11 Registering With Directories 12 Link Building 13 When Algorithm Changes Occur 14 Common SEO Abuse Techniques 15 Appearing. This SEO 101 blog has been updated in 2014 with the most recent relevant information for the basic building blocks of SEO (and beyond). That’s it. ppt)” or a similar option that. Google Masterclass for Home Services Businesses A 4-part training to help your business get found on Google Search and Maps ; 2. Show how much additional web traffic they can expect from improving their rankings and what that could bake out to in terms of leads and customers. 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